Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition.
Optimize your content around a topic, not around a single keyword
With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings.
Is the traffic converting into leads?
As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Why do you need a Freelance SEO Consultant The power of SEO is the varying tactics or methods one can implement to create results. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination.
Remember that the anchor text of nofollow links is useless for your search engine rankings
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index." A Google research recently revealed that four out of five users trust search engines for local searches The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is understanding the client’s reason for search engine optimization. Make the content flow easily to keep people intrigued and reading. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers.
Hire the right people for SEO
If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile.
Schema mark-up is a requirement for your content
While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure.